FEEL THE EXPERIENCE

Technologies, that fascinate. Insights, that inspire.

Adobe Customer Experience Day 2024

June 12th, 09:30 a.m. - 06:00 p.m., MOTORWORLD Munich, Germany. This is a German speaking live event.

Many are talking about it. Everyone wants them. Very few companies can rely on them.

Loyal customers instead of occasional buyers. Brand ambassadors instead of buyers. Real fans instead of consumers.

 

Companies like Apple get this special fan relationship right, as do fancy car brands and football clubs anyway.

 

But if the basis is not right and you are literally building on sand, neither a (fan) relationship nor a marketing campaign will work. It collapses under pressure, with complex requirements and in difficult times.

 

This year's Adobe Customer Experience Day is all about the technological basis for great things and we are looking forward to hearing first-hand from one of the most emotional football clubs in the world about how it works with the genuine love of their fans.

 

For many years, Adobe Customer Experience Day has been our live event for IT and business around digital experience. Experience strategic thoughts and insights into Adobe technologies from customer projects. Discover the extensive possibilities of the Adobe Experience Cloud and Adobe Experience Manager in particular in presentations and demos. And take advantage of the personal exchange of experiences with many other digital marketing experts.

 

Look forward to the keynote speech by Christopher Peterka, who is known as "The Scout" as a speaker from politics, business and culture. Our customers from Borussia Dortmund to BMW will give you insights into their digital strategies based on Adobe technologies.

 

The event will take place at MOTORWORLD in Munich and is of course free of charge for our guests.

When?          Wednesday, June 12, 2024 from 9:30 a.m. to 6:00 p.m., evening event from 7:00 p.m.

Where?           MOTORWORLD Munich, Am Ausbesserungswerk 8, Munich Freimann

Who?             Online Marketing Specialists from IT and Business 

MOTORWORLD

Would you like to be part of it?

Agenda

09:30 - 10:30     Registration and breakfast

 

10:30 - 10:45     Greetings, Martin Brösamle, eggs unimedia

 

10:45 - 11:30     Beyond Binary: Man & Machine, Christopher Peterka, futurist and entrepreneur

 

11:30 - 12:00     Demo: We make Work (and Content) flow - From planning to delivery with the Content Supply Chain, Christoph Behounek, eggs unimedia

 

12:00 - 12:30     No fan experience without a platform. How Borussia Dortmund is moving into the future with AEM. Hendrik Schnieders, Dennis Abel, both BVB, Julia Schaper, adesso, Franziska Schelter, eggs unimedia

 

12:30 - 13:30     Lunch break

 

13:30 - 14:00     Team Alchemy: The transformation of agile collaboration to customer-centric solutions, Matthias Lautenbacher, eggs unimedia

 

14:00 - 14:30     Fan experience through consistency: Headless AEM at the heart of BMW's scalable content strategy, Alex Wolfson, BMW and Habib Awada, eggs unimedia

 

14:30 - 15:00     Platform vs. Point Solution - why a customer data platform alone cannot be the solution, Markus Erwin, Adobe

 

15:00 - 15:30     Coffee break

 

15:30 - 16:00     Megatrend Artificial Intelligence: 1st half: what to consider legally. 2nd half: Where is the potential, what is eggs researching? Martin Grimm, Thomas Bojer, both eggs unimedia

 

16:00 - 16:30     AEM Guides: How you can use instructions, videos and documentaries for your product strategy, Alexander Lotz, eggs unimedia

 

16:30 - 17:00     Lighthouse Score 100, Document-based Authoring: What is behind AEM Edge Delivery Services?, Irmi Hobmaier, Habib Awada and Nhan Tran, eggs unimedia

 

17:00 - 18:00     Get-together and networking

 

from 19:00        Evening event with DJ Ju

Christopher Peterka

Our keynote speaker: Christopher Peterka

Christopher Peterka aka "The Scout" takes us on an exciting expedition beyond the boundaries of analog and digital. In "Beyond Binary: Man & Machine", we experience a keynote that explores the coexistence of human intuition and machine intelligence. We break down the old ways of thinking and immerse ourselves in a world where technology and humanity are not mutually exclusive, but complementary. For marketing wizards, IT avantgardists and business pioneers: We will discover the critical issues and opportunities that will arise in the next 5-10 years. Let's rethink the future together – full of humor, insight and an eye for the unexpected.

You can look forward to presentations by

Hendrik Schnieders, BVB
Hendrik Schnieders, BVB

Hendrik Schnieders is a creative and innovative digital marketing specialist with several years of interdisciplinary experience in the B2B and B2C sectors. At Borussia Dortmund, he is responsible for digital marketing, tracking and web analytics, as well as ad serving on the various platforms.

Hendrik Schnieders is a creative and innovative digital marketing specialist with several years of interdisciplinary experience in the B2B and B2C sectors. At Borussia Dortmund, he is responsible for digital marketing, tracking and web analytics, as well as ad serving on the various platforms.

Dennis Abel, BVB
Dennis Abel, BVB

Dennis Abel has been a software developer and team leader for software development at Borussia Dortmund for almost 10 years now. Together with his team, he is primarily responsible for the planning, design and development of digital platforms. Before joining BVB, he worked as a web developer and consultant for several years.

Dennis Abel has been a software developer and team leader for software development at Borussia Dortmund for almost 10 years now. Together with his team, he is primarily responsible for the planning, design and development of digital platforms. Before joining BVB, he worked as a web developer and consultant for several years.

Julia Schaper, adesso
Julia Schaper, adesso

Julia Schaper is actually a trained physicist and has dedicated herself exclusively to web topics as a project manager since 2017. Her main task as a project manager is to lead interdisciplinary teams to successfully relaunch websites and portals. Her heart beats faster when users are enthusiastic about the new product.

Julia Schaper is actually a trained physicist and has dedicated herself exclusively to web topics as a project manager since 2017. Her main task as a project manager is to lead interdisciplinary teams to successfully relaunch websites and portals. Her heart beats faster when users are enthusiastic about the new product.

Alex Wolfson, BMW Group
Alex Wolfson, BMW Group

Alex Wolfson is Head of Markets for the My BMW App in the Customer Channels & Digital Commerce Group at BMW. As part of his role, he is responsible for the content operations of the Explore Tab, which operates in 41 countries worldwide. Prior to joining BMW, Alex worked in the cell phone industry and as a management consultant. Alex holds an MBA from Columbia Business School and undergraduate degrees from Wharton and the University of Pennsylvania.

Alex Wolfson is Head of Markets for the My BMW App in the Customer Channels & Digital Commerce Group at BMW. As part of his role, he is responsible for the content operations of the Explore Tab, which operates in 41 countries worldwide. Prior to joining BMW, Alex worked in the cell phone industry and as a management consultant. Alex holds an MBA from Columbia Business School and undergraduate degrees from Wharton and the University of Pennsylvania.

Markus Erwin, Adobe
Markus Erwin, Adobe

In his role as Go-To-Market Lead, Markus Erwin is responsible for the Go-To-Market strategy for all Adobe data solutions in Central Europe. With more than 10 years of experience in the tech sector and as – as he describes himself – a data geek, he plays a key role in the successful placement and implementation of major transformation projects with enterprise customers. At the same time, Markus Erwin is the link between Product, Marketing, Strategy, Partner Management and Enablement. He also appears as a thought leader and speaker at numerous events and webinars.

In his role as Go-To-Market Lead, Markus Erwin is responsible for the Go-To-Market strategy for all Adobe data solutions in Central Europe. With more than 10 years of experience in the tech sector and as – as he describes himself – a data geek, he plays a key role in the successful placement and implementation of major transformation projects with enterprise customers. At the same time, Markus Erwin is the link between Product, Marketing, Strategy, Partner Management and Enablement. He also appears as a thought leader and speaker at numerous events and webinars.

Our experts on stage

Alex Lotz, eggs unimedia
Alex Lotz, eggs unimedia

Alex has a degree in computer science and has been working intensively with the Adobe Tech Stack and Adobe Experience Manager in particular since 2015. He is currently responsible for the introduction and implementation of AEM at TeamViewer AG as part of a migration project and is Team Lead in the agile development project.

Alex has a degree in computer science and has been working intensively with the Adobe Tech Stack and Adobe Experience Manager in particular since 2015. He is currently responsible for the introduction and implementation of AEM at TeamViewer AG as part of a migration project and is Team Lead in the agile development project.

Christoph Behounek, eggs unimedia
Christoph Behounek, eggs unimedia

Beo is a Managing Consultant at eggs unimedia and in his role oversees the implementation of large digital projects. These include projects in the automotive, FSI, energy and public sectors. The graduate computer scientist has been with eggs unimedia for 12 years.

Beo is a Managing Consultant at eggs unimedia and in his role oversees the implementation of large digital projects. These include projects in the automotive, FSI, energy and public sectors. The graduate computer scientist has been with eggs unimedia for 12 years.

Franziska Schelter, eggs unimedia
Franziska Schelter, eggs unimedia

Franziska has been working at eggs unimedia in Munich since 2018. She joined eggs as a working student, which she pursued parallel to her studies. In the meantime, the graduate media computer scientist is a certified AEM Forms developer and has worked on various AEM Forms projects at eggs unimedia. She currently supports our customer BVB.

Franziska has been working at eggs unimedia in Munich since 2018. She joined eggs as a working student, which she pursued parallel to her studies. In the meantime, the graduate media computer scientist is a certified AEM Forms developer and has worked on various AEM Forms projects at eggs unimedia. She currently supports our customer BVB.

Thomas Bojer, eggs unimedia
Thomas Bojer, eggs unimedia

Thomas has been with eggs unimedia since 2005. In recent years, he has supported eggs' strategic customers with their migration to the cloud. As Solution Architect for Siemens Smart Infrastructure, he is passionate about the hot topics of Cloud and AI.

Thomas has been with eggs unimedia since 2005. In recent years, he has supported eggs' strategic customers with their migration to the cloud. As Solution Architect for Siemens Smart Infrastructure, he is passionate about the hot topics of Cloud and AI.

Matthias Lautenbacher, eggs unimedia
Matthias Lautenbacher, eggs unimedia

Matthias has been a Senior Agile Coach at eggs unimedia since 2020. As a graduate in business administration, he has been involved in customer centricity and change projects for more than 14 years - initially as a marketing specialist, manager and passionate agilist. Undogmatic and practice-oriented, he develops self-organized teams and implements performance-enhancing working environments that suit the respective environment. He uses an extensive toolbox of agile frameworks such as Scrum, Kanban, LeSS and Sociocracy 3.0 as well as sound methods for team development and communication.

Matthias has been a Senior Agile Coach at eggs unimedia since 2020. As a graduate in business administration, he has been involved in customer centricity and change projects for more than 14 years - initially as a marketing specialist, manager and passionate agilist. Undogmatic and practice-oriented, he develops self-organized teams and implements performance-enhancing working environments that suit the respective environment. He uses an extensive toolbox of agile frameworks such as Scrum, Kanban, LeSS and Sociocracy 3.0 as well as sound methods for team development and communication.

Martin Grimm, eggs unimedia
Martin Grimm, eggs unimedia

Martin joined eggs unimedia in 2009 and has been working with Adobe forms technologies ever since. A law graduate, he is an AEM Forms Evangelist, Adobe Certified Expert and Instructor for various Adobe LiveCycle and AEM Forms technologies. In his 12 years at eggs, he has managed a large number of successful projects, mainly for companies in the FSI, telecommunications and industrial sectors.

Martin joined eggs unimedia in 2009 and has been working with Adobe forms technologies ever since. A law graduate, he is an AEM Forms Evangelist, Adobe Certified Expert and Instructor for various Adobe LiveCycle and AEM Forms technologies. In his 12 years at eggs, he has managed a large number of successful projects, mainly for companies in the FSI, telecommunications and industrial sectors.

Irmi Hobmaier, eggs unimedia
Irmi Hobmaier, eggs unimedia

Irmi is Tech Lead at eggs unimedia and has been working with the Adobe Experience Platform since 2019, especially in the area of frontend development. She is currently working on a cloud-based hybrid Adobe Commerce project.

Irmi is Tech Lead at eggs unimedia and has been working with the Adobe Experience Platform since 2019, especially in the area of frontend development. She is currently working on a cloud-based hybrid Adobe Commerce project.

Habib Awada, eggs unimedia
Habib Awada, eggs unimedia

Habib is a Product Owner at eggs unimedia and focuses on designing scalable and intuitive content management systems. Thanks to his profound knowledge of Adobe Experience Manager (AEM) and his experience with agile project management methods, he promotes solutions that combine technical reliability with user-friendliness. He values acting as a bridge builder between technical implementation and user experience to realize pragmatic and accessible products.

Habib is a Product Owner at eggs unimedia and focuses on designing scalable and intuitive content management systems. Thanks to his profound knowledge of Adobe Experience Manager (AEM) and his experience with agile project management methods, he promotes solutions that combine technical reliability with user-friendliness. He values acting as a bridge builder between technical implementation and user experience to realize pragmatic and accessible products.

Nhan Tran, eggs unimedia
Nhan Tran, eggs unimedia

Nhan has been a working student at eggs unimedia since the end of 2022. He previously completed his Bachelor's degree in Business Informatics at the Technical University of Munich and is currently completing his Master's degree. He gained practical experience in the field of IT administration at LMU Klinikum. Thanks to his extraordinary commitment, he is already taking on a responsible role with customer contact at eggs.

Nhan has been a working student at eggs unimedia since the end of 2022. He previously completed his Bachelor's degree in Business Informatics at the Technical University of Munich and is currently completing his Master's degree. He gained practical experience in the field of IT administration at LMU Klinikum. Thanks to his extraordinary commitment, he is already taking on a responsible role with customer contact at eggs.

Martin Brösamle, eggs unimedia
Martin Brösamle, eggs unimedia

Martin has been Head of Sales and Marketing at eggs unimedia GmbH in Munich since 2010. Prior to this, Martin Brösamle worked for nine years in international sales at leading large companies and is familiar with the digital requirements of successful companies. Martin Brösamle studied business administration with a focus on marketing at the Rosenheim University of Applied Sciences and Universidad de Alicante.

Martin has been Head of Sales and Marketing at eggs unimedia GmbH in Munich since 2010. Prior to this, Martin Brösamle worked for nine years in international sales at leading large companies and is familiar with the digital requirements of successful companies. Martin Brösamle studied business administration with a focus on marketing at the Rosenheim University of Applied Sciences and Universidad de Alicante.

Are forms an important part of your customer journey?

Forms Forum

Then come to our AEM Forms Forum on the following day:

When?      June 13, 2024 from 9:30 a.m.

 

Where?      MOTORWORLD Munich | Am Ausbesserungswerk 8 | Munich Freimann

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Impressions from last year's events