Adobe Customer Experience Day 2023

How do you deal with the incredible speed at which digital trends, innovations and new opportunities are literally rushing past us?

"Everything that can be digitized will be digitized" was what we at eggs prophesied 17 years ago and created this slogan. This prediction has obviously come true. Today, however, what makes things more difficult is that change processes are becoming ever faster and innovation cycles ever shorter.

Digitalisation is in the fast lane. How can you keep up in this “changing world”? Who wins the race when it comes to adaptability and changeability and how do we make sure not to oversleep important trends?

The eggs unimedia Adobe Customer Experience Day has been the live event for IT and business for everything to do with digital experience  for many years. Experience inspiration, practical examples from successful companies, strategic thoughts and insights into Adobe technologies. Discover the extensive possibilities of the Adobe Experience Cloud and in particular of Adobe Experience Manager in lectures and demos. Get to know new strategies for your digital success and use the personal exchange of experience with many other digital marketing experts from IT and business. You can look forward to our keynote speaker  Lars Thomsen, one of the  world's leading trend and future researchers  and  Dr. Teo Pham,  expert in Social Media, E-Commerce, Metaverse & Artificial Intelligence.

Our customers from  Genesis Motor Europe  and  Safelog give you insights into their digital strategies based on Adobe technologies.

The event will take place for the first time this year at  MOTORWORLD Munich – yes, the world is changing.

Program

10:00 - 11:00     Registration and breakfast

11:00 - 11:15     Greeting,  Martin Brösamle, eggs unimedia, to the recording on YouTube

11:15 - 12:00     Keynote: The changing world – How will we live and work in 2030,  Lars Thomsen,   futurologist,  Download trends and tipping points

12:00 - 12:30     Demo: Adobe Experience Manager in action,  Aline Neumann and Katja Coriand, eggs unimedia, to the recording on YouTube

12:30 - 13:00     Customer presentation: Genesis' digital marketing strategy – and how AEM supports it,  Carsten Cramer, Genesis Motor Europe and   Michael Deiß, eggs unimedia

13:00 - 14:00     lunch break

14:00 - 14:30     Inspiring customers with AEM Assets Dynamic Media,  Joel Köbner, eggs unimedia, Download the presentation

14:30 - 15:00     Customer presentation Safelog: With the Safelog Service Cloud and Adobe Experience Manager into the future,  Mathias Behounek and Dominic Unterseher, Safelog

15:00 - 15:30     Rethinking companies – How do we become more agile?,  Matthias Lautenbacher, eggs unimedia, Download the presentation

15:30 - 16:00     coffe break

16:00 - 16:30     Success is 10% inspiration and 90% process – Workfront (work management) as a game changer,  Swen Arnold, Adobe, Download the presentation

16:30 - 17:00     Future trends with generative artificial intelligence (AI),  Dr. Teo Pham, Delta School

17:00 - 18:00     Get together and networking

from 19:00          evening event

Enjoy the highlights of the event

Impressions from the Adobe Customer Experience Day

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