Perfeced journeys in realtime
Adobe Journey Optimizer
Adobe Journey Optimizer (AJO) lets you orchestrate personalized customer journeys across channels, creating dynamic, real-time experiences based on the latest customer interactions and data.
Key Benefits
Real-Time Personalization
Deliver tailored content for individuals, not just audience groups, powered by up-to-date insights.
Dynamic Content
Integrate dynamic assets into emails, SMS, and in-app messages for relevance at every touchpoint.
Event-Driven Actions
Automate messages triggered by customer behaviors and interactions.
Seamless Integration
Manage digital assets centrally with Adobe Experience Manager for consistent and updated content.
Multi-Channel Flexibility
Engage users across email, SMS, apps, and more, ensuring a cohesive, personalized journey.
What is the big difference to Adobe Campaign?
Journey Optimizer uses the Adobe Experience Platform as its technological basis. This enables the connection of a real-time CDP for personalized journeys in real time, based on the latest customer data.
