Technical Documentation As Good As Marketing Communication
Adobe Experience Manager (AEM) Guides
The Component Content Management System (CCMS) for managing product documentation, knowledge bases, and support content
Customers make purchase decisions based on glossy brochures and compelling digital content, but repairs or maintenance often come with disjointed instructions or random YouTube tutorials. Let’s change that.
What if your technical documentation matched the polish of your marketing materials? A seamless transition from presales to aftersales, with consistent quality and a unified brand look. While these areas often differ significantly, they’re both essential to a cohesive customer experience. Aftersales isn’t just operational; it’s critical to business success:
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Customer loyalty
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Upselling and cross-selling opportunities
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Training sales
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Support services
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Maintenance and service contracts
With AEM Guides, Adobe offers the leading platform for creating, managing, and delivering technical product documentation that supports every stage of the customer journey.
AEM Guides empowers businesses to create, manage, and reuse technical content across platforms, languages, and formats. Integrated with Adobe Experience Manager Assets, it centralizes illustrations, marketing materials, and technical content. Using global standards like XML and DITA, AEM Guides simplifies technical authoring with intuitive tools to create DITA topics and maps.
Use Cases for AEM Guides:
- Centralized management of multilingual product manuals
- Streamlined updates to technical documentation
- Personalized content delivery for specific audiences
- Integration of marketing visuals into user guides
- Quick turnaround for regulatory compliance updates
- Multi-channel content delivery across web and PDF
- Customizable training materials for diverse user groups
How It Works: A 3-Step Process
AEM Guides simplifies the entire content lifecycle:
Step 1: Create & Import
Use the WYSIWYG Web Editor for intuitive content creation, or migrate legacy content seamlessly. Tools like the DITA Authoring interface simplify workflows for authors.
Step 2: Manage & Align
Leverage automated translation workflows to save costs, efficiently tag and locate assets, and streamline approval workflows. AEM’s AI-powered features reduce manual effort and improve consistency.
Step 3: Personalize & Deliver
Publish DITA content dynamically across platforms like AEM Sites or deliver PDFs directly. Headless delivery enables API-driven distribution for diverse use cases.
Why AEM Guides?
AEM Guides optimizes the entire content lifecycle:
Centralized Content:
Manage all technical documentation in one structured system.
Lower TCO:
Leverage existing AEM capabilities like DAM, Sites, and translation workflows for greater efficiency.
Personalized Experiences:
Tailor content for different user groups like customers, retailers, or technicians.
AEM Guides transforms technical documentation into a strategic asset for enhancing customer engagement and driving operational success.
