AEM Forms Forum 2025

On course despite headwinds

In stormy times, it takes courage, foresight and the ability to read the wind correctly. Think long-term - act short-term. In sailing, as in business, you need the right tools, processes and a strong crew. At Adobe Customer Experience Day 2025, you can expect exciting and innovative insights from digital marketing. We will show you how technology, a qualified team and the right processes can help you stay on course despite strong headwinds.

The Adobe Customer Experience Day has been the live event for IT and business around digital experience for years. Experience strategic thoughts and insights into Adobe technologies from customer projects. Discover the extensive possibilities of the Adobe Experience Cloud in presentations and demos. And take advantage of the personal exchange of experiences with many other digital marketing experts. Here you will find your “North Star” - your long-term strategy that will guide you through all the waves of the digital market.

You can look forward to our keynote speaker Dominik Neidhart, winner of the America's Cup. Our customers from BMW and TeamViewer will give you insights into their digital strategies based on Adobe technologies.

Join us as we harness the wind together and stay on course despite the headwinds.

The event will take place at MOTORWORLD in Munich and is of course free of charge for our guests.

Programm

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09:30 - 10:30 Registration and breakfast

10:30 - 10:45 Welcome, Martin Brösamle, eggs unimedia

10:45 - 11:30  Keynote: AI as the third brain, Astrid Brüggemann, author and AI expert

11:30 - 12:00 AEM Forms Demo, eggs unimedia

12:00 - 12:30 AEM Forms Sneaks (1):

• AEM Forms at the Zentrales Knochenmarkspender Register-Deutschland,  Kerstin Mitterwald, ZKRD and Martin Grimm, eggs unimedia
• Development banking and digitalization - how do they go together?  Eike Schmaida, Investitionsbank Berlin and Julian Manzel, eggs unimedia

12:30 - 13:30 Lunch break

13:30 - 14:00 Level up your Life, Michi Steinkohl, Vitality Coach

14:00 - 14:30 AEM Forms Sneaks (2):

• Accessibility in forms based on customer examples, Jan-Erik Timme, eggs unimedia
• AEM Forms AI Assistant / Conversational Forms, Dominik Emmert, Adobe

14:30 - 15:00 Coffee break

15:00 - 15:30 AEM Forms Sneaks (3):

• AEM Forms + Adobe Analytics + Personalization, Jonas Strübig, webalyse, eggs unimedia
• AEM Forms + Edge Delivery Services, eggs unimedia

15:30 - 16:00 Innovations of AEM Forms, Martin Grimm, eggs unimedia

from 16:00 Networking

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Highlights from Adobe Customer Experience Day and AEM Forms Forum 2024