Adobe Customer Experience Day 2025
On Course Despite Headwinds
Be eggscellent. Be prepared.
When?
Wednesday, May 21, 2025 from 9:30 a.m. to 5:00 p.m., evening event from 7:00 p.m.
Where?
MOTORWORLD Munich, Am Ausbesserungswerk 8, Munich Freimann
Who?
Online marketing users from IT and business
On course despite headwinds
In stormy times, it takes courage, foresight and the ability to read the wind correctly. Think long-term - act short-term. In sailing, as in business, you need the right tools, processes and a strong crew. At Adobe Customer Experience Day 2025, you can expect exciting and innovative insights from digital marketing. We will show you how technology, a qualified team and the right processes can help you stay on course despite strong headwinds.
The Adobe Customer Experience Day has been the live event for IT and business around digital experience for years. Experience strategic thoughts and insights into Adobe technologies from customer projects. Discover the extensive possibilities of the Adobe Experience Cloud in presentations and demos. And take advantage of the personal exchange of experiences with many other digital marketing experts. Here you will find your “North Star” - your long-term strategy that will guide you through all the waves of the digital market.
You can look forward to our keynote speaker Dominik Neidhart, winner of the America's Cup. Our customers from BMW and TeamViewer will give you insights into their digital strategies based on Adobe technologies.
Join us as we harness the wind together and stay on course despite the headwinds.
The event will take place at MOTORWORLD in Munich and is of course free of charge for our guests.
Programm
<yellow-line> <yellow>CX Day </yellow> Forms Forum </yellow-line>
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<program>
09:30 - 10:30 Registration and breakfast
10:30 - 10:45 Welcome, Martin Brösamle, eggs unimedia
10:45 - 11:30 Keynote "On course despite headwinds", Dominik Neidhart, America's Cup winner
11:30 - 12:00 How Work Management and GenAI optimizes our working processes – Content Supply Chain live, Irmi Hobmaier, eggs unimedia
12:00 - 12:30 Customer presentation: From vision to scalable web experience – How BMW optimizes digital experiences worldwide, Andy Koertvelyesi, BMW Group, Habib Awada, eggs unimedia
12:30 - 13:30 Lunch break
13:30 - 14:00 Resilience in times of change: How teams stay strong when everything else changes, Matthias Lautenbacher, eggs unimedia
14:00 - 14:30 Customer presentation: On track together – team spirit as a compass, Sina Wankmüller, TeamViewer, Alex Lotz, eggs unimedi a
14:30 - 15:00 AEP Demo – From prospect to patron (with CJA, CDP and AJO), Klaus Völk, webalyse and eggs unimedia
15:00 - 15:30 Coffee break
15:30 - 16:00 AWS and Adobe: Lighthouse Score Dashboard and AWS Chatbot, Thomas Bojer, eggs unimedia
16:00 - 16:30 Edge Delivery Services using the example of the website relaunch of eggsunimedia.com, Nhan Tran, Christian Eberhardt, eggs unimedia
16:30 - 17:00 Get ready for the 30s - trends, visions, initiatives, Hartmut König, Adobe
17:00 - 18:00 Get-together and networking
from 19:00 Evening event with DJ cem.uener
</program>

Then come to our AEM Forms Forum on the following day:
When? May 22, 2025 from 9:30 a.m.
Where? MOTORWORLD Munich
Highlights from Adobe Customer Experience Day and AEM Forms Forum 2024
Would you like to be there?

Wednesday, May 21, 2025 from 9:30 a.m. to 5:00 p.m., evening event from 7:00 p.m.
MOTORWORLD Munich, Am Ausbesserungswerk 8, Munich Freimann
Online marketing users from IT and business