A foundation to experience on.
Top level Experience Management with Adobe Digital Foundation
<yellow>“People buy experiences, not products.” </yellow>
Companies must engage customers across all touchpoints, online and offline, to build meaningful relationships. In today's competitive landscape, the product itself is no longer the primary differentiator between good and exceptional companies. Instead, businesses are competing for the hearts and minds of their customers. They strive to exceed expectations at every stage of the customer journey, delivering exceptional experiences that foster loyalty and set them apart in the market.
Many leading businesses trust Adobe for integrated content delivery—but the right partner makes all the difference.
eggs unimedia transforms your Web Content Management into Experience Management using Adobe technology, with services in strategy, solution design, development, integration, training, and ongoing support.
Adobe Digital Foundation & MVP Approach
Adobe Digital Foundation combines agile services and technology. Through an MVP approach, we rapidly launch initial projects with standard tools like Core Components.
Project Scope
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- 90-day project duration
- MVP (Most Viable Product) implementation
- Cloud platform for content, analytics, and personalization
Adobe Digital Foundation with eggs unimedia delivers a complete experience management solution for your digital transformation.
Cloud Service (AWS or Azure)
AEM as a Cloud Service, hosted on AWS or Azure, empowers you to manage instances efficiently with Cloud Manager. Enjoy seamless CI/CD pipelines, flexible deployment, and autoscaling to handle peak demands without compromising performance or security. Cloud Manager’s code scans guarantee that only high-quality applications enter production.
Adobe Experience Manager
AEM Sites equips you to swiftly create, manage, and deliver personalized content with an intuitive drag-and-drop interface, pre-configured components, and templates. Paired with Adobe Target and Analytics, AEM dynamically delivers content tailored to user insights, enhancing engagement across your digital touchpoints.
Adobe Analytics
Adobe Analytics gives you real-time insights on large data sets through powerful visualizations, helping you make quick, informed decisions to enhance customer journeys and boost conversions.
Adobe Target
With Adobe Target, you can elevate audience engagement by personalizing experiences with real-time data and self-learning algorithms. Dynamic testing tools continuously optimize your site, delivering personalization and improvements that resonate with your users.
Step by step
Analyse & Solution Design
At the beginning of your project, workshops are held with your related business units, plus your IT and marketing departments. In these workshops, all of your challenges are discussed from your customers’ points of view. A conceptual framework is defined that defines your solution scope. All of your requirements for a solution are described from your customers’ perspective. Furthermore, visual and functional requirements are compared with the existing AEM Core Components. Then, ideas for solving your problem are collected, evaluated, and prioritized. We settle on one idea and do not merge all of the ideas into one big idea. The goal of your project is to implement an MVP that provides your customers with value.
Layout & Design
Based on the existing Corporate Design (CD) we create designs for the structure of your pages and components. If there is already a CD for your web presence, it will be adopted. Missing designs will be added if necessary. We focus on presenting complex content in easy-to-understand designs. The result of this phase is an effective and efficient concept (UX) and design (UI) based on a design tool such as Adobe XD.
Story-Book / Pattern Library
A pattern library (e.g. based on a Storybook) is created from your concept. The pattern library provides the development team with all the necessary functions to centrally manage and provide all of your design elements. The Storybook contains all of the display options for your components (background color, responsive grid, teaser characteristics, arrangements, etc.).
Implementation
In the case where your special requirements are not covered by standard Core Components, Adobe Core Components can be functionally extended, or components can also be developed from scratch. Extensions and new developments can be implemented flexibly and with all the possibilities of web technology. If standard components are used, they can be utilized without great effort. The result of this phase is a fully comprehensive set of components and templates with which your website’s user experience can be built, established and ensured.
Knowledge Transfer and Personalisation
In this phase, your content authors are trained so that they can build a complete experience of the website based on the available tool kit. The website is usually built by the customer, our support will always be available to you. Also, we enable you to analyze your users’ behavior via Adobe Analytics and to personalize their web experience via Adobe Target and optimize it via A/B tests.
Go-Live
Now nothing stands in the way of your go-live. With your go-live, you have a completely unique web experience that can be scaled and extended as you require. Based on your website that has just gone live, further product ideas can be developed, your future roadmap can be defined and further developments can take place.
Let’s create something great!
We bring bold ideas to life. As your partner for digital transformation, we’re here to support shaping outstanding projects for leading brands. Reach out and discover how our expertise can drive your success.
Let’s talk
Your next big project starts here.
Looking for fresh ideas, innovative solutions, or a partner who takes your goals seriously? Let’s connect and start building success together.